Whisky Names Explained: The Electric Coo Series

Have you noticed the bottles of The Electric Coo Series on liquor store shelves? If so, you’ve probably seen the distinctive cow featured prominently on the label. But why is that? Discover the story behind it in this week’s Whisky Names Explained.

Behind The Electric Coo Series stand two men: David Stirk and Mark Watt. Stirk is well-known among whisky enthusiasts as the founder of the Creative Whisky Company and the author of several whisky books, including The Malt Whisky Guide and Independent Scotch: The History of Independent Bottlers. Watt is recognized for his work with the Campbeltown Whisky Company, which releases stunning bottlings under the Watt Whisky label.

The partnership between Stirk and Watt combines exceptional whisky, artistic labels, and a good sense of humor. The name The Electric Coo Series is a playful joke intertwining the gentlemen’s surnames. Stirk is an English word meaning “calf,” which explains why a young cow appears on every label in the series. In Scottish dialect, the English word “cow” is pronounced “coo,” revealing the second part of the name.

The other part of The Electric Coo Series relates to Mark Watt’s surname. “Watt” is associated with electrical appliances, representing units of energy consumption, such as in a lamp. Blend electricity, a young cow, Scotland, and a generous dash of humor, and you get the witty name The Electric Coo Series.

But humor isn’t the only thing that connects the founders. Stirk and Watt also share a passion for quality whisky. While the name adds a lighthearted and comical touch, the duo takes their whisky bottlings seriously. No jokes there.