Bowmore is taking its story on the road. The Islay distillery has announced a global tour titled “Bowmore: A Journey Through Flavour Stories”, bringing its heritage, craftsmanship and whisky portfolio to cities around the world.
As the oldest licensed distillery on Islay, founded in 1779, Bowmore is using this roadshow to showcase the people, place and processes behind its single malts.
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Bowmore kicks off the road show in London
The tour will begin in London before expanding across Europe, Asia and North America. After its kickoff the event will travel across Stockholm in Sweden, Vienna in Austria, Zürich in Switzerland, and Belgium. It will then move to Asia, with stops planned in Beijing, Shanghai, Taipei, Shenzhen, and Hong Kong.
During the roadshow Bowmore will bring the following to whisky lovers across the globe:
- Guided tastings of Bowmore whiskies
- Insights into the distillery’s history and production
- Stories about island life and craftsmanship
- A deeper look at how flavour is shaped over time
David Turner, the distillery manager who will be leading the experiences, says this will bring the legacy of Islay’s first licensed distillery to life.
‘Bowmore’s heritage is unparalleled as Islay’s first licensed distillery, established in 1779, and it has remained at the heart of the island community ever since. This roadshow brings that legacy to life, sharing stories of craftsmanship and community built over generations.’- David Turner
Why is Bowmore hosting this global whisky tour?
For Bowmore, this roadshow is about more than just whisky tastings. It’s an opportunity to connect directly with enthusiasts and share the full story behind the brand, from its origins in 1779 to its modern-day expressions.
By taking the experience global, Bowmore is positioning itself not just as a historic distillery, but as a living part of whisky culture today.
FAQ
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What is Bowmore known for?
Bowmore is known as one of the oldest licensed distilleries on Islay, producing balanced single malts with smoke, fruit and maritime influence. -
Where is Bowmore whisky made?
Bowmore whisky is produced on Islay, a Scottish island famous for its peated whiskies and coastal character. -
What can you expect from Bowmore whiskies?
Expect a combination of gentle peat smoke, citrus, dark fruit and oak, often with a subtle salty note from its seaside maturation.
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LATEST COMMENTS
- There is no distillery equipment there and also no licences to produce or sell alcohol.TRC19-12-2025
- Hi Yvonne, Thank you for your response and for sharing the video. Unfortunately, the evidence you referred to consists only of two people talking about the whisky, without any explanation or identification. We have not spoken to the individuals in the video ourselves, nor can we verify who they are. We describe it as a Chinese whisky because it is released by a Chinese distillery. As you mentioned, the distillery has chosen to label the product as “pure malt” instead of “Chinese whisky.” Based on that, we do not believe they are doing anything illegal.M0nkey16-11-2025
- So - you have the proof......where's your write up?Yvonne16-11-2025
- You are absolutely right. Luckily that doesn't matter for the taste of the whisky. Have you tried it yet?M0nkey05-11-2025
- Guess what? Finland is not part of Scandinavia.Gray105-11-2025
- Throw in the towel? You mean restructure to compete and win in a challenging industry environment.WestwardFounder21-10-2025
- There is nothing legally to prevent the English whisky GI from coming into force, it complies with all the relevant laws and the single malt definition follows the precedent of Welsh whisky and US whiskyChefBear15-10-2025
- Three emails sent (two with videos, linked to a Google Drive Share). 1. The original video. 2. The video with subtitles as it was shared on YouTube 3. Screen grab of the YouTube channel where the video was blocked due to Pernod Ricard lobbying. The story was covered on Drinks Intel at the time - link here - https://drinks-intel.com/subscriber-news/pernod-ricards-the-chuan-pure-malt-whisky-not-sourced-solely-from-china-global-drinks-intel-exclusive/Yvonne10-10-2025
- Hi Yvonne, Thank you for your interesting comment. Could you share your copy with us, so we can adjust our item accordingly? Mail us at [email protected]. Thank you in advance.M0nkey09-10-2025
- Let's keep this factually correct. Pernod Ricard DID NOT release a Chinese whisky. Their first output from The Chuan (the name of the distillery in Sichuan, China) wasn't fit for bottling. What they actually bottled was imported Scotch whisky. This is why the product is called "PURE MALT" and not "Chinese Whisky" - because Pure Malt is not a regulated term - this is not a secret. This was exposed about a week after they released it. There were even videos about their own staff on site admitting it was made from imported whisky - which Pernod Ricard got the lawyers onto to get the video pulled. I've got a copy if you want it.Yvonne09-10-2025
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