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Add Whisky Monkeys as a Google favoriteThe United Kingdom and China have struck a deal that could give whisky exports a major boost. Chinese import tariffs on Scotch whisky, among other products, are being cut in half.
During Prime Minister Keir Starmer’s visit to Beijing, he secured an agreement that could breathe new life into the trade of Scotch (and British) whisky. The signed trade deal reduces import tariffs on Scotch whisky from 10% to 5%.
That instantly makes a vast sales market more attractive than ever for distilleries.
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Chinese trade deal set to bring in millions
The deal is expected to generate an estimated £250 million for the UK economy over the next five years. According to the government, the tariff cut will help whisky producers become more competitive in one of the fastest-growing consumer markets in the world.
In 2024, China was the 10th largest market for Scotch whisky in both value and volume. However, shipments to the country have declined in recent years. That year, the total value fell by a third to £161 million.
Will China turn the tide for whisky?
Total whisky exports from the UK fell by more than 5 percent last year (in the first nine months). There are several reasons for this, including looming import tariffs from the United States.
This deal could change the picture significantly, given whisky pricing. The Scotch Whisky Association reports that Chinese whisky enthusiasts are showing growing interest in premium products, and whisky fits perfectly into that trend.
The industry has welcomed the new trade agreement. China is seen as a strong long-term market for Scotch whisky.
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More players are betting on China
The pivot toward the Chinese market isn’t new. Several major whisky makers and drinks companies have already invested in China and launched distilleries. Recently, Iain McAlister also moved to China to take up a role at a distillery there.
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LATEST COMMENTS
- Thank you for the compliment. I really appreciate it.M0nkey31-08-2026
- I enjoyed reading the different approaches to building a whisky collection. Whether you collect by region, style, or limited releases, discovering new brands keeps the hobby interesting. Soorahi is another premium whisky worth considering for collectors looking to explore the evolving world of quality whiskies.dinesh04-08-2026
- There is no distillery equipment there and also no licences to produce or sell alcohol.TRC19-12-2025
- Hi Yvonne, Thank you for your response and for sharing the video. Unfortunately, the evidence you referred to consists only of two people talking about the whisky, without any explanation or identification. We have not spoken to the individuals in the video ourselves, nor can we verify who they are. We describe it as a Chinese whisky because it is released by a Chinese distillery. As you mentioned, the distillery has chosen to label the product as “pure malt” instead of “Chinese whisky.” Based on that, we do not believe they are doing anything illegal.M0nkey16-11-2025
- So - you have the proof......where's your write up?Yvonne16-11-2025
- You are absolutely right. Luckily that doesn't matter for the taste of the whisky. Have you tried it yet?M0nkey05-11-2025
- Guess what? Finland is not part of Scandinavia.Gray105-11-2025
- Throw in the towel? You mean restructure to compete and win in a challenging industry environment.WestwardFounder21-10-2025
- There is nothing legally to prevent the English whisky GI from coming into force, it complies with all the relevant laws and the single malt definition follows the precedent of Welsh whisky and US whiskyChefBear15-10-2025
- Three emails sent (two with videos, linked to a Google Drive Share). 1. The original video. 2. The video with subtitles as it was shared on YouTube 3. Screen grab of the YouTube channel where the video was blocked due to Pernod Ricard lobbying. The story was covered on Drinks Intel at the time - link here - https://drinks-intel.com/subscriber-news/pernod-ricards-the-chuan-pure-malt-whisky-not-sourced-solely-from-china-global-drinks-intel-exclusive/Yvonne10-10-2025


