Chivas Unveils Colorless 'Whisky' (And It's Not a New Make Spirit)
NewsWednesday, 08 October 2025 at 08:00
Distilleries and whisky makers are constantly trying to innovate, with some eyebrows-raising attempts. But now, Chivas takes the cake: for the first time, the whisky maker presents a colorless 'whisky': Chivas Crystalgold. Read on to know more.
FAQ
- What is Chivas Crystalgold?
A colorless 'blended whisky'. - Can Crystalgold officially be called whisky?
No. - Where can Chivas Crystalgold be purchased?
No official announcements have been made yet, but the bottle has already surfaced online.
Whisky without color?
Chivas unveils its latest innovation alongside Ferrari driver Charles LeClerc. Crystalgold is not a regular whisky, but a ‘whisky’ without color.
In order to achieve this, Chivas has distilled whisky and left it to mature, then passed it through a special filtration process. This stripped the drink of color, while fully preserving its flavor.
As the drink hasn't totally followed the whisky making process, it can't officially be labeled whisky, but it is undoubtedly unique.
Nick Blacknell, Marketing Director at Chivas Regal, believes Crystalgold perfectly aligns with the growing demand for lighter, versatile spirits.
‘75% of consumers are looking for drinks that are suitable from afternoon till evening. Crystalgold fills this unique spot in our portfolio.’- Nick Blacknell
What does Chivas Crystalgold taste like?
The new clear drink from Chivas has been given the following tasting notes:
- Nose: Apple pie, vanilla fudge, creamy butterscotch and orange.
- Palate: Sweet red apple, juicy pear and cinnamon with ginger.
No mention is made about its finish, nor about the alcohol content.
Read also
A special cocktail with LeClerc
To celebrate the release, Chivas has also introduced a special Crystalgold Spritz cocktail. Listed below are the ingredients:
- 30ml Chivas Crystalgold
- 30ml Elderflower Cordial
- 20ml Lime Juice
- 60ml Sparkling wine or Champagne
- Glass: Stem glass
- Garnish: Sprig of mint
Where can you buy Chivas Crystalgold?
Details on where the new Chivas drink will be sold and its price have not yet been disclosed.The whisky maker is sure to make an imminent announcement. The bottle has appeared online with prices that range from about 70 euro.
More information about the new Crystalgold drink can be found on Chivas's website.
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LATEST COMMENTS
- Three emails sent (two with videos, linked to a Google Drive Share). 1. The original video. 2. The video with subtitles as it was shared on YouTube 3. Screen grab of the YouTube channel where the video was blocked due to Pernod Ricard lobbying. The story was covered on Drinks Intel at the time - link here - https://drinks-intel.com/subscriber-news/pernod-ricards-the-chuan-pure-malt-whisky-not-sourced-solely-from-china-global-drinks-intel-exclusive/Yvonne10-10-2025
- Hi Yvonne, Thank you for your interesting comment. Could you share your copy with us, so we can adjust our item accordingly? Mail us at [email protected]. Thank you in advance.M0nkey09-10-2025
- Let's keep this factually correct. Pernod Ricard DID NOT release a Chinese whisky. Their first output from The Chuan (the name of the distillery in Sichuan, China) wasn't fit for bottling. What they actually bottled was imported Scotch whisky. This is why the product is called "PURE MALT" and not "Chinese Whisky" - because Pure Malt is not a regulated term - this is not a secret. This was exposed about a week after they released it. There were even videos about their own staff on site admitting it was made from imported whisky - which Pernod Ricard got the lawyers onto to get the video pulled. I've got a copy if you want it.Yvonne09-10-2025
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