What do Scotch whisky and K-pop have in common? More than you might think.
Johnnie Walker has announced a new partnership with ROSÉ, the globally renowned singer from BLACKPINK. The artist will play a key role in an international campaign for Johnnie Walker Black Label. And the partnership comes with a whisky cocktail of her own. But what exactly can whisky fans expect?
Johnnie Walker has teamed up with ROSÉ, who rose to global fame as a member of the hugely popular K-pop group BLACKPINK. The singer also scored a major hit with “APT.,” her collaboration with Bruno Mars.
The partnership between the whisky brand and the K-pop star will kick off in Seoul, South Korea. The campaign will then travel to several major cities across Asia before embarking on a world tour.
Johnnie Walker is all about whisky, of course, but its collaboration with ROSÉ also shines a spotlight on creativity, personal style and self-expression. The singer will take an active role in a range of projects spanning design, culture and music. For Johnnie Walker, it’s a way to introduce a new generation of consumers to Scotch whisky.
ROSÉ gets her own Johnnie Walker Black Label cocktail
One of the partnership’s highlights is a new release. This time, it’s not a whisky but a distinctive whisky cocktail. ROSÉ is introducing her own drink, called the Twist of Something Highball. The cocktail will be unveiled at a special event at Bar 81, in Seoul’s luxurious Signiel hotel.
The highball is a popular whisky cocktail in Asia. It typically combines whisky with sparkling water or another carbonated drink and ice. The result is a refreshing drink in which the whisky still takes centre stage.
The exact ingredients in ROSÉ’s Twist of Something Highball have yet to be revealed. What we do know is that Johnnie Walker Black Label is at the heart of the campaign. This blended Scotch whisky is known for its mix of fruity, sweet and gently smoky flavours.
Johnnie Walker previously entered into a multi-year partnership with Sabrina Carpenter. She also got her own highball, the Go Go Highball. The collaboration also brought a special Johnnie Walker Black Label bottle inspired by her personal style.
Will there be a special Johnnie Walker ROSÉ whisky, too?
For now, Johnnie Walker has not announced a special whisky bottle to mark its partnership with ROSÉ. The focus is on the international campaign, the new cocktail and a range of creative projects. Whether a limited-edition Johnnie Walker Black Label bottling will follow remains to be seen.
Given the earlier partnership with Sabrina Carpenter, a special bottle wouldn’t be entirely out of the question. For now, though, whisky fans will have to make do with the announced Twist of Something Highball.
FAQ
- Which BLACKPINK singer is Johnnie Walker partnering with?
Johnnie Walker has announced a partnership with ROSÉ, known for BLACKPINK and her hit “APT.” with Bruno Mars. She will play a key role in a new international campaign for Johnnie Walker Black Label. - What is ROSÉ’s Twist of Something Highball?
The Twist of Something Highball is a new whisky cocktail ROSÉ is introducing as part of her partnership with Johnnie Walker. The exact ingredients have not yet been revealed. - Will there be a special Johnnie Walker Black Label ROSÉ bottle?
No special whisky bottle has been announced yet. For now, the partnership is focused on cocktails, creative projects and international events.