Redbreast Irish Whiskey Celebrates Cinema and Craftsmanship with 'Unhidden Gems' at TIFF 2025

Monday, 18 August 2025 at 12:02Redbreast Irish Whiskey

Redbreast Irish Whiskey Toronto International Film Festival 2025

The combination of whiskey and movies is a tradition that goes back many years. How often have we seen a dram grace the silver screen? Irish whiskey brand Redbreast has cleverly seized upon this connection, partnering with the Toronto International Film Festival.

FAQ

What is Redbreast Unhidden?
It is an initiative by Redbreast aimed at spotlighting young and lesser-known filmmakers.

How long is the partnership with TIFF?
Two years. It will cover TIFF 2025 and TIFF 2026.

What will happen during the festival?
7-10 movies, curated jointly by Redbreast and TIFF, along with special events and tastings, will be featured.

Redbreast Unhidden brings whiskey and filmmakers into the spotlight

Redbreast Whiskey, a well-known whiskey brand from the Midleton Distillery, has announced a two-year partnership with the Toronto International Film Festival (TIFF) that is getting underway immediately.

This means that Redbreast Irish Whiskey will be doing something special at the upcoming festivals, while this Irish nectar takes the limelight. The campaign Redbreast Unhidden will take center stage during TIFF 2025 and 2026. Nodjame Fouad, CEO of Irish Distillers, explains the campaign as a melding of movies and whiskey:

‘Much like our whiskey, film is about authenticity and craftsmanship. With TIFF, we celebrate both: exceptional cinema and extraordinary whiskey.’

- Nodjame Fouad

What is Redbreast Irish Whiskey planning for the Toronto International Film Festival 2025?

Festival-goers at TIFF 2025 can expect several things from Redbreast:

A cocktail reception in the Red Carpet Suite of Roy Thomson Hall
Redbreast whiskey served at the Opening Night Party of the festival
Whiskey and fan experiences for visitors and filmmakers
Irish Whiskey tastings in various stores in Ontario, before the festival officially starts

Moreover, Redbreast whiskey will be prominently featured in a number of promotional displays, both on-screen and off.

Even beyond the festival in Toronto, Redbreast has something exciting to offer. They have highlighted six films on their website for everyone to watch, preferably while holding a good Irish Whiskey of course.

When is the Toronto International Film Festival 2025?

The international film festival will take place from the 4th to the 14th of September in 2025. It will be the 50th edition of the festival, and is expected to be especially noteworthy. No details have yet been revealed as to how this will be commemorated.

Fun Fact: Did you know that whiskey often makes an appearance in movies and TV series? Discover everything about the whisky-film combo here.