If a visit to the
Clynelish Distillery is still on your list, you’ll want to move fast. Diageo is considering closing the visitor centre at the Scottish distillery. The news follows an internal review of visitor operations across
Scotland. Will this affect whisky production?
Major investments, but a rethink in strategy
In recent years, Diageo has reportedly invested more than 185 million pounds in visitor centres across
Scotland. That includes the
Clynelish Distillery in Brora.
These investments were designed to elevate the whisky experience for tourists and support local communities. Despite this significant outlay, the visitor centre is now poised to
close its doors.
Plans draw heavy criticism
The announcement triggered sharp criticism. Jamie Stone, Liberal Democrat MP for Caithness, Sutherland and Easter Ross, called the plan disappointing and urged an alternative that would keep the doors open.
'I have a meeting with Diageo next week to discuss what led to the closure and what I can do in Westminster to change the circumstances so they might consider reopening the centre.'
- Jamie StoneThe potential closure of the visitor centre fits into a broader trend in the Scotch whisky sector, which is facing an economic downturn. Several distilleries have recently explored restructurings, while rising alcohol duties add pressure on investment and jobs.
Jobs and future uncertain
Diageo has not yet confirmed how many jobs might be lost if the visitor centre closes. The company does stress that staff will be supported throughout the process.
A closure of the visitor centre would not affect the distillery itself, however. Whisky production would continue uninterrupted. The much-loved Scottish single malt is here to stay.
FAQ
- Where is Clynelish Distillery located?
Clynelish Distillery is in Brora, in the Scottish Highlands, on Scotland’s northeast coast. The distillery is renowned for its rugged coastal setting and proximity to the North Sea.
- What does Clynelish whisky taste like?
Clynelish is famed worldwide for its waxy, lightly coastal character with notes of honey, citrus, apple, and subtle smoke. The profile is often described as complex and elegant, beloved by both collectors and blenders.
- Is Clynelish Distillery open to visitors?
Whisky production at Clynelish continues, but the visitor centre may close. As a result, tours and tastings could be limited or no longer available in the future.