A Fresh Identity: Glenfiddich Introduces Sleek New Packaging

Wednesday, 18 February 2026 at 19:32

It seems Glenfiddich Distillery was ready for a refresh. The distillery has unveiled a completely redesigned look for the whiskies in its core range. Not only is the packaging getting an overhaul, but the bottle itself features a new label, with plenty of changes to discover.

With the new Glenfiddich design, the logo remains largely the same, as does the embossed V on the bottle. The stag is now simply encircled by the founding year, 1887.

Major changes to the Glenfiddich whisky bottle

The most striking update on the bottle is the ‘Glenfiddich’ wordmark. The ornate lettering has been replaced with simpler typography to give a more modern feel. The label itself has also been pared back. The predominantly white label carries far less text than before, and the age statement has been reduced in size.

Only the essentials appear on the new, smaller label: the whisky’s name, age, ABV, the logo, and a nod to its Dufftown origins. You’ll also find the Grant Family Crest with the ‘Stand Fast’ motto in relief.

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Whisky from the Scottish distillery remains unchanged

While Glenfiddich’s brand identity has been given a bold update, that’s where the changes end, according to the distillery. The whisky continues to be crafted as it has for years: in Speyside, using water from the Robbie Dhu spring, and following traditional, time-honored methods. Under the guidance of Malt Master Brian Kinsman, innovation remains a vital part of the brand’s DNA.

Expect new cask maturations, experimental finishes, and a range of collaborations, including with the Aston Martin Formula 1 team.

The new Glenfiddich packaging will roll out worldwide from April 2026. For now, the changes apply only to the core range, though limited editions may follow in the future.