The first Cadillac Formula 1 whiskey is on its way: What will it be?

The Formula 1 season is just around the corner, and with it comes the very first Formula 1 whiskey. This year, Jim Beam is teaming up with the brand-new Cadillac team and is teasing a swift whiskey release.

Bit by bit, all the Formula 1 cars for the 2026 season are being readied. That includes the brand-new Cadillac F1 team with Valtteri Bottas and Sergio Perez. Meanwhile, sponsor Jim Beam is busy preparing something else: the very first Jim Beam x Cadillac F1 whiskey.

The American distillery dropped its first hint on its Instagram channel. The channel doesn’t show the whiskey yet, but it does give fans something to look forward to.

As an American voiceover plays, we see a sunrise with the Jim Beam logo in the distance across a desert. At the end of the video, the words “launching February 8” appear on screen. It’s a clear nod to the new whiskey, without revealing a single detail.

We dug into the TTB database to see if anything more had surfaced. There are several labels for special US Soccer 2026 whiskeys, but there’s no trace of an F1 or Cadillac label yet.

Back in 2025, Jim Beam announced it would partner with Cadillac F1 this year. So you can expect to see a Jim Beam logo on the team’s black car. The collaboration will also be celebrated off the track with whiskey and exclusive events.

News on both fronts should come quickly, given the F1 2026 season kicks off in 2026. This week, that means the whiskey will be unveiled on February 8.

Whether that’s a well-aged Jim Beam or a new edition of Jim Beam Black—matching the color of Cadillac’s machine—remains to be seen.