Did You Know Mila Kunis Was Once the Face of Jim Beam?

Not only has Mila Kunis, the actress from That ’70s Show and Black Swan, made an impression on the silver screen, but she has also left a mark in the bourbon world. Did you know she once did advertising for Jim Beam?

In 2014, Mila Kunis took a brief hiatus from the Hollywood limelight to dabble in the whiskey business. Jim Beam appointed her as the global ambassador for their “Make History” campaign. It was the first time the brand had gone so big and featured a celebrity.

The campaign was a global tour-de-force that firmly put the brand on the map.

It wasn't just a case of filming one advert. No, it was a colossal task. Kunis starred in TV commercials, online content, and even retail material.

In the advertisements, she walked among rows of wooden barrels, narrating the story of Jim Beam as if she had been wandering around Kentucky for years.

Fun fact: she didn't have much to do with the spirit before that.

The “Make History” campaign was more than catchy marketing talk. Jim Beam wanted to refresh the brand's image and appeal to a younger demographic. Kunis served as the poster child for that revamp.

Was the mission a success? Absolutely. In the United Kingdom, sales among 18–34-year-olds surged by an astonishing 43%!

Kunis brought a recognizable and cool face to the brand. She shared stories of craftsmanship, family, and tradition in a way that was attractive even to new bourbon fans.

After the success of the first series of commercials, Jim Beam brought Kunis back for more. With new videos and campaigns, she continued to spread the message that bourbon isn't just for old men in leather armchairs, but for anyone who enjoys a good glass.

Through the collaboration with Kunis, Jim Beam made the headlines again, not just in drinks media, but also in entertainment magazines. Thus, bourbon suddenly made its way into conversations of people who might never have tasted it before. The brand acquired a cultural edge, for much of which Kunis was to thank.

Curious to see the visuals? Check them out below.

Also actively promoting the divine drink is Harrison Ford, but for the Glenmorangie brand.