The Macallan Launches an Extraordinary Scavenger Hunt as Part of Its New Whisky Campaign

Friday, 12 September 2025 at 08:00The Macallan

The MAcallan You Know Me Well Whisky campaign (1)

The Macallan has launched a brand new campaign which puts American whiskey enthusiasts to work. They've organized a sort of whiskey scavenger hunt with extraordinary prizes.

FAQ

What is The Macallan's new "You Know Me So Well" campaign?
A promotional event in the US showcasing collectable glass charms.

What's so special about The Macallan's promotion?
The charms offer free access to a VIP Macallan Society chapter and even possible trips to Scotland and Jerez.

Will The Macallan bring the treasure hunt to other countries?
Whether the scavenger hunt with the glass charms will be introduced to other countries is unclear.

The Macallan organizes whiskey scavenger hunt

The Macallan has launched a brand-new campaign to engage whiskey lovers in the United States. The "You Know Me So Well" campaign introduces a unique element that prompts people to visit bars and tastings.

As a special highlight, there is a unique feature that whiskey enthusiasts will undoubtedly find appealing. Specifically, there are three collectable glass charms to discover. Although this may not seem so extraordinary, the rewards these charms bring certainly are.

What are The Macallan Glass Charms?

The Macallan's glass charms are small glass figurines containing The Macallan whiskey. They can be obtained in selected bars, where special pairings and menus are available. The thrilling part is that you never know what you get as each charm comes in an indistinguishable 'blind box'.

The Macallan has thereby unleashed a whiskey scavenger hunt tied to unique, once-in-a-lifetime experiences at the distillery.

There are three charms:

The Salmon: A tribute to the River Spey and The Macallan Estate.
The Peacock: A symbol of natural color, a core value of the house.
The Horse: A nod to the sherry cask tradition in collaboration with Bodegas Grupo Estévez.

The salmon and peacock secure a membership to The Macallan Society with an array of attractive benefits. If you find a horse in your box, be prepared for an exclusive experience. Think about visiting The Macallan in Speyside or the famed sherry bodegas in Jerez.

There are only three horses in circulation, so finding one really is something special.