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Add Whisky Monkeys as a Google favoriteThe iconic bourbon Four Roses is getting a new owner, bringing it back into American hands. U.S. wine and spirits giant Gallo has acquired the bourbon producer for a striking $775 million. After more than two decades, the brand is returning to American ownership.
Last year, Japanese beverage company Kirin announced it would put Four Roses up for sale. The Japanese firm felt the American distillery was ready for a new steward. Four Roses’ revenue numbers have been very strong, and Kirin reportedly hoped to fetch up to a billion euros. That didn’t materialize, but the bourbon maker still commanded a substantial price.
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Not all paid upfront
The distillery has now been sold for an eye-popping sum. Four Roses has changed hands for $775 million. The new owner is Gallo, an American drinks company.
Gallo transferred the vast majority of the purchase price to Kirin right away, but not all of it. Fifty million dollars will remain with Gallo for now. This is a performance-based component that will only be paid out if Four Roses hits a predetermined revenue target. What that target is has not been disclosed.
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Back in American hands
With the sale to Gallo, Four Roses is back in American ownership after roughly 23 years under Japanese control. The Japanese chapter has done the distillery no harm.
Kirin bought the company in 2002 and transformed it from a budget bourbon into a respected whiskey brand. Today, Four Roses is known and loved around the world.
The distillery has also become far more valuable than when Kirin acquired it. Reports suggest Kirin paid around $165 million at the time.
Whether Gallo plans to steer Four Roses in a new direction or continue along the path set by Kirin has not been announced.
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- Hi Yvonne, Thank you for your response and for sharing the video. Unfortunately, the evidence you referred to consists only of two people talking about the whisky, without any explanation or identification. We have not spoken to the individuals in the video ourselves, nor can we verify who they are. We describe it as a Chinese whisky because it is released by a Chinese distillery. As you mentioned, the distillery has chosen to label the product as “pure malt” instead of “Chinese whisky.” Based on that, we do not believe they are doing anything illegal.M0nkey16-11-2025
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- Three emails sent (two with videos, linked to a Google Drive Share). 1. The original video. 2. The video with subtitles as it was shared on YouTube 3. Screen grab of the YouTube channel where the video was blocked due to Pernod Ricard lobbying. The story was covered on Drinks Intel at the time - link here - https://drinks-intel.com/subscriber-news/pernod-ricards-the-chuan-pure-malt-whisky-not-sourced-solely-from-china-global-drinks-intel-exclusive/Yvonne10-10-2025

