Southern Comfort Leans Into Lifestyle With Eye-Catching Whiskey-Liqueur Apparel

Thursday, 05 February 2026 at 10:58

Whisk(e)y and lifestyle go hand in hand. While some brands lean into luxury fashion and collaborate with fashiondesigners. The Whiskey liqueur Southern Comfort is taking a very different route: limited-edition whiskey boxers.

The American whiskey liqueur Southern Comfort is looking beyond the glass. The brand has teamed up with a lifestyle label for a striking collaboration. Together with Duluth Trading, they’ve released special, limited Buck Naked Boxer Briefs. It's a fun take on lifestyle, but also a smart marketing move of the brand.

Whiskey liqueur as a lifestyle

Southern Comfort unveiled the boxers with a playful nod to the luxe lifestyle. These boxer briefs feature a print that turns the Southern Comfort brand into a distinctive whiskey pattern, showcasing plenty of whiskey liqueur bottles, glasses, and the logo.

With this design, Southern Comfort gives a cheeky wink to high-end lifestyle brands. Beyond that, it’s simply a fantastic pair of boxers for whiskey lovers.

David Binder, senior brand director at parent company Sazerac, says the partnership between the two brands aligns seamlessly with the brand’s DNA.

'This partnership is a fantastic way to celebrate comfort in the best way we know how: with underwear and great drinks.'

- David Binder

Exclusive and limited edition

The Duluth Trading x Southern Comfort Buck Naked Boxer Briefs are available exclusively on Duluth Trading’s website. Each pair is priced at 24.50 dollar. Stock is extremely limited. once they’re gone, they’re gone. It hasn’t been disclosed whether the Buck Naked boxers will be sold outside the United States.