New Whiskeymaker Sets Ambitious Goal to get Bourbon in Every Party
NewsWednesday, 01 April 2026 at 12:05The Whiskey Wash
Bourbon is bourbon, but it’s not usually the most preferred drink during big celebrations. That role is often put away for tequila or champagne. Every bourbon experience is low-key an more cozy. Unbridled Spirit’s Kentucky Straight Bourbon has just entered the market and has the goal to change that perspective.
The new brand is founded by India Robinson. She drew on her career in the global spirits industry, where she worked for Jameson, Martell Cognac and other brands. For this new whiskeybrand her vision is clear: make bourbon more loved.
She describes her drink as 'the champagne of bourbon,' making it eligible to be the first choice of drink during life’s biggest moments.
'How could one of America’s most iconic spirits not be the face of celebration? With Unbridled, we’re changing that, positioning bourbon alongside champagne, tequila, and luxury cognac, and inviting people to rethink when and how bourbon is enjoyed.'- India Robinson
The Taste of Versatility
When it comes to its flavors, everything starts with subtle oakiness, and ends with velvety sweetness.
- Nose: Subtle, subdued oakiness with hints of tasty nutmeg, vanilla, and cocoa bean.
- Palate: A creamy blend of vanilla, toasted almond, and juicy cherry.
- Finish: Experience velvety sweetness with hints of cinnamon spices. Warmth balanced.
From a Family of Drink Merchants
Robinson isn’t in the beverage industry on a whim. In fact, her great-grandfather was a whiskey merchant during the Prohibition era. Unbridled Spirit’s Kentucky Straight Bourbon is now available direct-to-consumer, otherwise pertained to as DTC, at 59.99 dollars for a 750mL bottle.
FAQ
- What makes Unbridled Spirit bourbon unique for celebrations?
Positioned as champagne of bourbon, the brand is elevating celebratory drinking occasions. - Who created Unbridled Spirit Kentucky Straight Bourbon?
India Robinson, Kentucky-born entrepreneur with extensive beverage industry experience. - What flavors define Unbridled Spirit bourbon’s profile?
Oak, vanilla, cherry, almond, cinnamon, balanced warm velvety sweetness.
Want to read more on bourbon? Find it on this page.
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LATEST COMMENTS
- There is no distillery equipment there and also no licences to produce or sell alcohol.TRC19-12-2025
- Hi Yvonne, Thank you for your response and for sharing the video. Unfortunately, the evidence you referred to consists only of two people talking about the whisky, without any explanation or identification. We have not spoken to the individuals in the video ourselves, nor can we verify who they are. We describe it as a Chinese whisky because it is released by a Chinese distillery. As you mentioned, the distillery has chosen to label the product as “pure malt” instead of “Chinese whisky.” Based on that, we do not believe they are doing anything illegal.M0nkey16-11-2025
- So - you have the proof......where's your write up?Yvonne16-11-2025
- You are absolutely right. Luckily that doesn't matter for the taste of the whisky. Have you tried it yet?M0nkey05-11-2025
- Guess what? Finland is not part of Scandinavia.Gray105-11-2025
- Throw in the towel? You mean restructure to compete and win in a challenging industry environment.WestwardFounder21-10-2025
- There is nothing legally to prevent the English whisky GI from coming into force, it complies with all the relevant laws and the single malt definition follows the precedent of Welsh whisky and US whiskyChefBear15-10-2025
- Three emails sent (two with videos, linked to a Google Drive Share). 1. The original video. 2. The video with subtitles as it was shared on YouTube 3. Screen grab of the YouTube channel where the video was blocked due to Pernod Ricard lobbying. The story was covered on Drinks Intel at the time - link here - https://drinks-intel.com/subscriber-news/pernod-ricards-the-chuan-pure-malt-whisky-not-sourced-solely-from-china-global-drinks-intel-exclusive/Yvonne10-10-2025
- Hi Yvonne, Thank you for your interesting comment. Could you share your copy with us, so we can adjust our item accordingly? Mail us at [email protected]. Thank you in advance.M0nkey09-10-2025
- Let's keep this factually correct. Pernod Ricard DID NOT release a Chinese whisky. Their first output from The Chuan (the name of the distillery in Sichuan, China) wasn't fit for bottling. What they actually bottled was imported Scotch whisky. This is why the product is called "PURE MALT" and not "Chinese Whisky" - because Pure Malt is not a regulated term - this is not a secret. This was exposed about a week after they released it. There were even videos about their own staff on site admitting it was made from imported whisky - which Pernod Ricard got the lawyers onto to get the video pulled. I've got a copy if you want it.Yvonne09-10-2025
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