Whisky Names Explained: Where Does Suntory Come From?

If you’ve ever brought home Japanese whisky, chances are the name Suntory rings a bell. The company has a wide range of Japanese whiskies in its portfolio (and even a few Scotch whiskies, for example). But what does Suntory actually mean?

The name Suntory is recognized around the world. You’ll find it on many whisky bottles from Asia, as well as on some Scotch and Irish labels. The company was founded in 1963, although its founder had been producing drinks well before that. Shinjiro Torii began in 1899, selling imported wines.

In 1923, Torii established the Yamazaki Distillery and turned his hand to whisky. The name Suntory came later.

Suntory was created as the umbrella brand covering all the businesses and distilleries beneath it. The company isn’t only about whisky, it’s also active in wine, beer, juices, and much more.

The name doesn’t originate from whisky and has little to do with it. It’s a blend of two elements. The “Sun” refers to Akadama Port Wine, a wine brand with a red sun on its label.

The “Tory” part is the Anglicized form of Torii, the founder’s family name. A fitting nod that immortalizes the man behind the brand.

The name had to be recognizable internationally while preserving its Japanese roots, just like the brand’s first whisky: inspired by Scotland, shaped by Japan.

As mentioned, Suntory oversees far more than just whisky. Still, whisky lovers will know the name first and foremost for the water of life.

Take The Yamazaki, Japan’s first single malt. And what about Hakushu, or the blended Hibiki?

Chances are you’ve enjoyed a Suntory whisky at some point, perhaps without even realizing it.